Cross Channel Marketing Platform
Delivering Data at Scale
With the many challenges the Cross Channel Marketing Platform presented, our goal was to create a solution to enable rapid development on the Analytics side of the platform.
We had to overcome numerous issues which fell beyond the capabilities of Vendor offerings for ETL/Replication. We created a bespoke data/schema transfer utility which allowed all teams to carry on with new innovations. This allowed the clients full flexibility to carry on enjoying the benefits the platform provided. As a result there is strong client satisfaction and a healthy client on boarding rate.